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I had the same thought before seeing how excited many of the commenters here are about it! I guess the market exists and we're just not in it.

Our main differentiator is specifying the macronutrients and allowing you to pick between different macronutrient profiles. You're not likely to get that at your local Indian place.

$12 per meal is "absurdly expensive"? I think it's comparable to eating out.

Yep, and no tip, drink overcharging, etc.

$12 for 500 calories is very expensive. For a typical 2500kcal diet that's $60 per day.

I mean... that's my point. I can plan ahead and pay $12 to have something delivered and then heat it up myself, or I can pay $12 to pick it up already hot and ready to eat, on demand.

For a spinach curry (saag or saag paneer), yes, $12 is very expensive.

In my local asian grocery store, they stock a lot of vacuum packed Indian meals, all of which have nothing "dodgy" in the list of ingredients, and all of which are actually really good - they cost the equivelant of around $2.5 each.

My local Indian takeaway restaurants sell saag paneer for around $4 USD.