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Embrace, Extend, Extinguish

1. Apple embraced SMS with the original iPhone

2. Apple added encryption and other enhancements to messages which were not compatible with any other phone

3. Extinguish users who use traditional SMS/MMS by downgrading quality of service and disabling enhances features

What we really need is a universal internet messaging protocol like Email, something that everyone agrees on and can deliver the rich experiences people expect today

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How did they extinguish anything? The new added features to iMessage are not part of the SMS spec. They didn't take any features away, or degrade the experience.

> What we really need is a universal internet messaging protocol like Email, something that everyone agrees on and can deliver the rich experiences people expect today

I believe the lowest common denominator will eventually win, something like HTML or email. That may be Matrix.

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