Enron's collapse was 18 years ago. I suspect if this happened today, with today's trading environment, the answer to your question would be "yes." The algos today will parse an article, enter & exit a trade faster, than a human can read the headline.
> So buying stocks in companies with good financial health is not profitable?
That alone, probably not. You need to have an edge. If everyone else knows it's financial health clearly, then the price is already "bought up."