* Don't require 10 years experience with a language or technology that less than 10 years old * Don't list hundreds of unrelated skills required because you're hoping this position will do the work of 5 employees and 2 consultants. * Don't mention "self-motivator". Who would describe themselves otherwise? * Don't call the position a "Director of" when it has no direct reports, no hiring budget, and itself reports to an intern in marketing. * Don't ask how many ping pong balls would fit in a school bus unless your business is directly related to filling buses with ping pong balls.