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Every time I hear something that sounds like an emergency vehicle on the radio I think of this. Thankfully on my work commute I mostly listen to podcasts so rarely run into this on my roughest drive, but it's still a terrible idea.

I agree.

Also, I think there should be a law regarding the new electronic billboards, especially at night. They should have a smooth transition over a period of say 10 seconds, instead of instantaneously changing / flashing and distracting drivers.

They should be outlawed completely.

Seconded a thousand times. After I hear one and calm down, I'm always running in my head how I'll explain to the cop that I ran off the road reacting to a siren letting me know that "prices just can't get any lower!".

The thing that startled me in the past was a woman screaming in a radio commercial. That was around Halloween though. I still had to look around and see if someone was in distress outside.