Funny aside: Khara means "shit" in Arabic. I don't think it affects Studio Khara's market that much but they'll have to change their name if they want to sell Evangelion in the Middle East.
Ironically, it would seem that their name Khara was derived from a greek word (χαρά) meaning "joy".
Not sure if this was intended, but interestingly, the company name in the native Japanese katakana notation, カラー, is indistinguishable from the English word "Color" due to the lossiness of katakana sounds.
https://en.wikipedia.org/wiki/Khara_(studio)