There are great companies with great people out there who just don't know what developers are looking for. They don't have to implement all of these tips, but maybe they'll be able to mix and match them with what already works at their company.
$90k+ salary, guaranteed max of 40 hours per week and a few % equity at a startup? if a sales rep or manager asked for something like that in an interview they'd be called pompous. For example, if a startup has raised $500k in funding, this would mean not only would they be spending 20% of their funding on a single developer in the first year, but they'd give up a big chunk of equity and get someone who has 3 other projects on the side they're working on. That's seems fair? that doesn't smack of an entitlement complex?
p.s. I'm a developer and run a startup.
I have no problem with accountability. Very simply, if you need to keep tabs on me (already a step down in the relationship), then I expect you to do it in a qualitative fashion, with a person capable of evaluating progress. Closed tickets and hour estimates and burndown charts and all the rest of that stuff is a fiction, and it makes an incompetent manager look real busy when he is actually doing nothing. And it wastes my time when I'm trying to do important work.
They call these metrics time saving devices, but if you don't have time to go around and peer at what's actually happening in the shop, then you aren't actually evaluating anything.
You don't need a person to track metrics. If these fictions worked you could set up a machine to track progress and send reminder emails, and even to fire people who were consistently too far behind.
To put it in a not nice way, the managers at startups I've met were experienced people who weren't skilled enough to cash out during the first bubble, or who never made it to an executive position or to starting their own company. They were untalented, and their advice was bad. If they had been genuinely capable of showing me how to perform 10% better, I would have received them as saints, or as angels from on high, and would probably have spent as much time around them as possible. That was not the case.
The other reason people like metrics is because of the squeeze. You're already operating under the assumption that I might not be working at full potential, that's why you want the additional accountability. If I am working at full potential, and you assume you can squeeze 5% more out of me, and start to press down, then maybe you do get 5% more in the short run, but in the long run you've caused a problem.
In their less guarded moments I've heard people in these positions claim their job is to improve performance by just a few percentage points, and that will justify their position. Multiplied over a department, these are huge gains. Unfortunately, that's an exceedingly difficult proposition for someone without special insight, and the only way it's going to happen is if they are in control of the results metrics. Which they are.
Maybe you can recover a few percentage points in a clunky, inefficient company. In a hot startup one overseer is not going to squeeze that much out. They're just annoying.
I doubt you can get rid of middle managers. They're there for a reason. Someone has to digest what's going on for the higher ups. But there's probably a better way for them to do their jobs than inserting themselves where they don't belong.
What I'm talking about is developers who demand above market wages, and shorter hours (than lawyers, or doctors, or automotive engineers etc.) and less commitment, and more equity. There are a lot of these guys out there, and a lot of people on here who think like that. I'm saying that's a childish, entitled attitude that ignores the reality of starting and building a company. Sometimes you can't have it all.
It's not really a sense of entitlement if I can point to similar positions x, y, and z and ask why you're not offering the same, is it?
Expectations, whether or not you find them realistic, are not created in a vacuum. I can't pay my mortgage or feed my kids on a "pre-money equity-only" job. Taking a deep pay cut for a stake in NewCo? Been there before - at the end of the day, 5% of nothing is still nothing.
If you're looking for someone who is willing to take a big risk for very little (immediate) reward, you aren't looking for an employee, you're looking for another co-founder.
If someone wants 90k and 40 hour work weeks they should go work at Microsoft or IBM. That's not how successful startups are built. You need to be ultra frugal, extremely dedicated (to the point of obsession) and have lots of exposure to the up side.
Well, if qualified people are in short supply, you've got to give them what they want if you want one of them to work for you.
You can't on the one hand complain that developers ask for too much and then on the other complain that you can't find developers. The problem in that equation is then the person looking for developers.
(oh and of course they have a ton of equity)