Thanks to Goldman’s imprimatur, Facebook’s value increased 20 percent virtually overnight....The other benefit for Goldman in leading the public offering — aside from major bragging rights — is that it can use its marketing, sales and distribution muscle to make sure the value of Facebook at the time of the offering exceeds the $50 billion valuation at which Goldman invested.
Increasing the value of the firm they are investing in? Great job guys.
While on paper it seems that these high rollers would be foolish to invest in Facebook at such a lofty valuation, they will still most certainly feel increased loyalty to Goldman for making such an exclusive opportunity available to them.
Giving their other clients investment opportunities not available elsewhere? Awesome. Wish I were Goldman's client. (Note: all of Goldman's clients are accredited or institutional investors, and are fully capable of making their own decisions on whether to buy this Facebook SIV.)
Further, if the value at IPO will be at least $52B ($50B + 4%) (as an earlier paragraph suggests it might), all the clients who purchase this SIV will at least break even.
Overall, it looks like Goldman is doing a great job for all their clients. Keep up the good work guys.
Also, the conflict of interest is nonexistent. Goldman holds a long position in Facebook. So do all their clients. Everyone has the same goal here: increase the value of Facebook.
As for the "average investors" who the article claims will be hurt by all this, there is a very simple way to avoid that: don't buy FB. If everyone does this, the IPO will be a failure, and Goldman + Zuckerberg + Goldman's clients will all lose money. If you are very sure FB is overvalued, short it. If you are right you will be taking money from Goldman and Zuckerberg.