how about allow any search engine to apply for a slot for free and then list all in random order, including goole search. users can then type the name directly for the popular ones. or they pick random ones until they find one that is good. pretty sure google can find an even better way than this if they really want to be fair. anyway, as it is, they will get fined again, pretty sure about that, EU doesn't like getting off the hook through a technicality