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It's easy, but we're saving thousands of dollars a month using Cloudflare instead of our cloud service provider's CDN (~250TB/month), and that's without any kind of discounted egress agreement between our cloud service and Cloudflare (which is supposed to be in the works, but it's been literally years with no further word)

You missed Magic Transit that was announced few days ago: https://blog.cloudflare.com/magic-transit/

AWS also offers a managed WAF - https://aws.amazon.com/waf/

> just using Cloudfront is temptingly easy

IMO this is giving way too much credit to AWS

Assuming you’re already integrated on AWS, just using Cloudfront is a lot easier than Cloudflare. You’re likely already using S3, maybe use CloudFormation as well. Then it’s often much more straightforward to use AWS services rather than a third party provider.