you figure out if you really want to work there, and they do as wellI don't think this can be overstated. If you don't enjoy the interview process, you probably don't want to work there.
At the same time, interviewing is often the only way you can find out if a company is really serious about hiring. In my experience, most companies with organized HR have certain positions that they are "always hiring". Which isn't really true, they just want to have the light on in case a rock star happens to be looking for a job.
I've been on a bunch of interviews where it was clear neither the company or hiring manager was enthusiastic about finding someone to fill a position, but that HR was pressuring them to keep the light on.