> One issue with lambda/serverless is... when you need more concurrent instances running...
Lambda can have 1,000-3,000 concurrent burst invocations for most of the popular regions and 500 for others[1]. Are you saying that's not enough?
[0] https://aws.amazon.com/about-aws/whats-new/2018/10/aws-lambd...
[1] https://docs.aws.amazon.com/lambda/latest/dg/scaling.html