Gen Z I’m around literally do not post anything that isn't ephemeral and for friends only, or at all. Also more and more routine social media detoxes.
Posting IG photos? Posting to your story? they’ll straight up tell me “thats not the move, you don’t want to do that”
Its group chats or bust.
Millennials spent so much time rejecting vertical videos, stories, and all that stuff and are the main ones using the older social networks for that.