I think it depends entirely on what you want from it. I utilise social media professionally, and my articles on LinkedIn have certainly opened some doors. Among the most noticeably was when I was awarded the great honour of working on a few of our national strategies for digitalisation. Social media can certainly do that, and beyond influence it can also make you an attractive hire.

I don’t think I’ve ever had a conversation without underlying motives on any social media platform that puts your name one it though. People are always pushing some agenda, and that’s perfectly fine, if that’s what you’re there for. We often get involved, buy products or hire people partly because of networking through social media ourselves. So I think social media can serve a purpose professionally.

I don’t think there is a lot of value in social media when it comes to getting inspired though, and the shorter the format the worse it gets. It’s certainly a great platform for FOMO, have you learned Rust yet? Heh, but in terms of real world value I think it almost always falls short. Take the Rust hype, it’s probably a really great language, but I haven’t seen a single Rust job pop-up on any job-agent for my entire country in 2019. Which means the hype and talk around Rust is relatively useless for most developers. In those cases I think it’s much better to turn your FOMO into JOMO and just work on things that interest you.

Hell, even when you’re successful professionally with Social Media, it is mostly standing at the box in speakers corner. No one really listens unless you say something they can benefit from by retweeting.