Museum of Ice Cream Valued at $200M

They really only have < 10 exhibits if you can call them that and they're herding you like cattle from one room to another to sell you junk at the end of the hall. For that price, almost any real museum is cheaper and infinitely better.

I also found another article about Figure8 that has some quotes: https://www.finanzen.ch/nachrichten/aktien/museum-of-ice-cre...

> "We created Figure8 to chart the future of how Millennials and Gen Z will want to spend their time. Over the past 3 years building Museum of Ice Cream, we have learned so much from our guests and gained endless insight. Globalization and technology have made the world smaller, yet people are more lonely than ever," said Maryellis Bunn, 27-year-old Co-Founder of Figure8 and Museum of Ice Cream. "I want to inspire people around the world with what I call experiums, emotional and transformative moments and spaces for people to reconnect with themselves and those around them."

> "Museum of Ice Cream receives an overwhelming amount of requests from companies asking us to design branded experiums for them," said Manish Vora, Co-Founder of Figure8. "Now we can answer this need and more. Figure8 will expand internationally, rolling out a new Museum of Ice Cream location each quarter while also launching new Figure8 brands and working on commissioned special projects."

Maybe they’ll buy Candytopia right across the street from the SF spot.

Experience museums are so charming. I hear Gen Z is even going back to malls because stores are making experiences intended to be shared on social media.

"Hey, let's go to the Museum of Ice Cream so that we can see non-ice-cream-related things."