What I meant was that only websites that have google adwords embedded in their content show up in Google results. If you aren't generating revenue through google advertising blocks on your content, google doesn't show the content.
Google things new, updated content on large sites is more relevant, but it's not. That content is recreated from older content on the web that doesn't have ads on it.
I'm sure it's just that google requires more and more work from webmasters to easily find searchable content, meta tags, modern HTML, etc, but the way new content is being produced now is under the guise of ultimately getting the content reader to buy a product.
The old internet was, "Omg, I can share my knowledge with people." Now it's, "Omg, I can make money with ads."