As a developer trying to reach a wide audience but that doesn't want to go through the hassle of getting apps and subsequent updates approved, OpenAppMkt is a possible solution. Your saavy user will know OpenAppMkt just creates shortcuts, but how do you explain such concept to your iphone-using mom who doesn't know what a browser is and thinks google is the internet and much less that a web site is really just a (web) app?

And how do you create a shortcut to the khan academy app on yor home screen, anyway? At least on Android, I can think of a not so intuitive way that your average person won't easily stumble upon: 1) google such site/navigate to it directly; 2) then bookmark it on yor browser; and to create a shortcut (app button), 3) tap-hold an empty spot on your home screen; 4) select shortcuts; 5) select bookmarks and 6) finally, select the khan academy bookmark.

Using OpenAppMkt is just like using the regular app market. The only problem, potentially a killer one, is getting your avg user to download it. But here, I hope social recommendations and links just like the one contained in the page above (which take you right to the download page on the respective app marketplaces) will help.

We are hosting KhanApp ourselves. OpenAppMkt provides easy ways for end users to install or bookmark our app onto their phones. Plus it gives us install numbers and reviews etc.