I think the biggest change is that you can't easily find the good parts of the internet through Google anymore.
It's a huge drink the google kool-aid cult.
If you want to be on Google, you need to have adwords bringing people to your site, ads on your content, popups for the ad-targeters, click-bait at the bottom, tons of overlays.
Why is that all there is anymore, I don't get it.
What happened to the good content? Why can't I find it anymore?
Come, lovely summer child, we will teach you to survive the winter.