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Keep in mind that Colombia can reapply the fine with arbitrary periodicity for continued non-compliance.

As a one time fine it isn't much, but it isn't chump change either, and it will make the company increasingly unattractive to investors/contractors/employees.

This is where economies of scale can start to bite you in the arse. Yeah, the world is your oyster. But when you have the entire world treating you as a target, things can pile up real fast.

Exactly. Uber lost $5.24bn last quarter. With this new fine that loss would have been ... $5.24bn because I'm sure that's rounded anyway.

Yup. Around 15 minutes' worth of losses.

Bet they wont pay it tho.

More like $1B, of which a small portion is likely to have originated from Colombia (not that % of net less makes much sense).

No this isn’t going to hurt Uber but it’s not like there’s a lot of rook to go higher.

About the salary of one Uber dev.