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> They are paying per showtime anyway so a full or empty theater doesn't make them any money but the concessions do.

Perhaps, but the distributor (who gets 40-90% of the ticket cost) would have to agree to it somehow,.

Right, you cut them in on the subscription fees. The theater gets more people willing to go to the movies and the distributor gets pretty much a guaranteed income every month. Figure out the average amount of money people spend on movies every year, divide by 12, and make that the monthly fee. The distributor would see mostly the same income (holiday months might bring in less than years past but the slow months would bring in more than usual). If the average movie goer sees one movie per month with a ticket costing $12, make that the monthly fee. Offer tiered subscriptions if it helps reduce people from going too often.

It's like a gym membership. People like having the option to go to the gym whenever they want. Many gyms offer a per use fees but if you want to go more than once or twice a month, it is cheaper to have the membership. Actual operating costs are fairly low (machines aren't too expensive to fix and clean) but the real money maker is in all of the extra goods and services that you pay extra for.

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