From what I hear - yes... My friends who worked for whitehat security companies would first try to hack staff before hacking servers.
Best was to call up the ceo on his personal homephone every night at 3am, until they knew what he sounded like raving mad. Then they called up the admins doing a very good impression of the irate ceo demanding his passwords were reset there and then. Worked a stupid amount of times apparently...
So yes, lying can be hacking and hacking can be lying.