AMD officially announces Fusion APUs
geek.com
geek.com
http://www.anandtech.com/show/3899/amd-reveals-first-fusion-...
Interesting to note that the performance part has the same 18W TDP as the ULV core i3, but the intel part's cpu probably turns in twice the performance. AMD's GPU will perform better, but probably not better than the sandy bridge gpu.
Looking at the general description, APUs are meant for low performance or mobile platforms (equivalent to the NVidia Ion).
Atom is more or less the comparable part. If you're wanting to compare to an atom based SOC that's Sodaville or the CE4100 which is the chip they switched to for the boxee box.