I had an experience with a Deliveroo driver, who told me the restaurant took an hour to make the food despite saying it was ready and that's why the delivery was almost two hours late. He ended up waiting for one hour at the restaurant for them to make my order. He was asking me to make a complaint against the restaurant because there's not much he can do.
My small order for a single person, costing £7.50, took two hours out of this person's life. Now I'll admit I don't know how the system works and whether the people get paid to wait around doing nothing but I very much doubt it, and actually felt bad that I made some person trying to make a living wait an hour at a restaurant so he could use his own vehicle to deliver a burrito to me, possibly at a loss.
But yeah everything's fine, let's keep going
Kind of like how Groupon and Living Social often made these money losing deals with small businesses. Many of those businesses figured out that the one time influx of customers was not at all worth it, which is why both Groupon and Living Social are shells of their former high-flying unicorn selves.
The figure is probably about 30% on average, can be lowered to 25% or 20% for extremely desirable or high volume restaurants that have brand value and demand.
This summary is a bit out of date on the competitive landscape, but gets the basics right: https://www.mckinsey.com/industries/high-tech/our-insights/t...