Even in the suburbs there are non-chain restaurants and they are usually much closer than 10 miles. There is no particular reason food delivery would not be successful there.
(and I can confirm, it works great, we do it all the time)
(and I can confirm, it works great, we do it all the time)
While I don't doubt your positive experience, it would be atypical for a suburb to have significant independent restaurants within 5mi of any given point, at least in most of the United States.
Some cities, like Dallas, seem to have a higher percentage of chain restaurants than the average suburb. Other cities, like Seattle, have a ton of restaurants that seem independent but are actually part of a portfolio of restaurants owned by one person, private equity, or a corporation experimenting.
I expect uber eats will scale very well in the suburbs if they can get multiple orders in the same car efficiently. Restaurants are experimenting with food that travels better.
I haven’t used UberEats but at least with GrubHub/Eat34, this was a big problem and they would routinely lie about it, hoping most people won’t call the restaurant to learn that “the kitchen is busy” meant “your food has been waiting for a driver for 45 minutes”.
https://www.theguardian.com/business/2017/oct/28/deliveroo-d...