I don't understand how they're losing so much money. Their product is a mobile app and their risk is nearly zero since they don't pay out until they get paid.

Does it really cost that much to do marketing for a brand that pretty much everyone is familiar with? Because that seems like the main expense other than lawsuits and lobbying to get access to more markets, and they already seen to be available in most places.

I must be missing something but because I cannot understand how they could possibly be losing money. My guess is that they're spending a ton on research that doesn't really need to be done by them. Let other companies figure out self driving cars and help drivers leverage that in regions that allow it.