However note the place in the article - they clearly put a lot of effort into it. The decor is well done and the puzzles are actually involved, even interactive.
I went on a cruise ship that had an escape room. It was incredibly well designed both from a puzzle and decor standpoint. It was also the most difficult room I've ever tried. It was a fake "submarine" like the one mentioned in the article, though the decor was even more realistic. There were multiple interactive puzzles that involved things like re-routing the flow of water through pipes or using a VR headset mounted on a "periscope" to scan the "surroundings" for clues. The sky's the limit on these, so to speak.
I'd never consider doing an escape room alone.
Escape rooms are just now getting into a consolidation phase after the big initial boom, but it hasn’t gone far enough to really squeeze poor quality out, so there’s more low end product out there than there should be.
To be fair, I don't mind the activities around the beach so much (shops, soft serve, etc). However, that's not what the majority of people want to do with their time.
But the easiest way I can describe it: it's like going to a really bad haunted house and it's my job to scare myself.