It's possible. The counts (like/view/click/retweet/upvote etc) effect what content creators produce. It's the Control Variable in a Feedback Process.

Just like the news shows, radio/podcasters and comedians decide what gets the largest audience by looking at specific metrics. But in this case Twitter/Youtube/Insta etc have control over When, What and How they show metrics to content producers. Turning these knobs changes behavior. It is still early days and the big tech firms are just waking up to the possibilities.