In June, I was literally in CVG airport (inside of security) when my Delta flight was delayed. I decided not to book a ticket on United that was leaving in ~35 minutes because I wasn't sure that I could get over to the other terminal before boarding closed. (It also wasn't 100% clear that the United flight was going to make the connection in DC because of weather that was also screwing up Delta.)
If they only guarantee the price of the same airline (which make sense considering that different airline offer different quality of service), then that would just hurt Google once without benefiting the airline and in fact, it would hurt the airline in Google.
The terms are clear: When we predict the price won’t decrease for select itinerarie
If airlines have unpredictable random price spikes, then they won't be able to qualify for the price guarantee. Having that guarantee seems like a good value add and may bring more customer toward theses offers. I don't know if Google would place theses airline higher in the result, but it would make sense because that's something that someone may prefer.
It was part of their usual shady promotions where they say "flights from $199" and there are really only a couple of seats available at that price, and they go fast.
The 'best price guarantee' guarantees the customer will receive the lowest price for their ticket. Google will refund them if anyone gets a lower price.
The airline can release, for 30 seconds only, a much lower price. Then Google has to refund all their customers, and the airline might only sell a handful of tickets at the lower price.
Remember airline tickets aren't fungible. They have names attached, and can't be resold, so nobody can buy up thousands of tickets in a price dip and resell.
The airlines really are shooting themselves in the foot though... Google will end up with the biggest slice of the pie...
"Prices are measured between the purchase date and the departure date of your eligible itinerary." [1]
The key things to interpret there are "between" and "departure date". For example, I would interpret that as price changes on the day of the flight don't count. (i.e between is exclusive and date means the date, not date and time).
[1] https://travel.google.com/intl/ALL_us/booking/flights/guaran...