I never realised it was anything other than alcohol. I had a quick look, but didn't see anything about "herbal stimulants"?
It seems like a liability for the traditional branding if they do not make it as they claim "along the same lines and according to the same basic recipe as used in the very early days" They could be just mixing in highly refined caffeine like an "alcho-pop" manufacturer but I'm not so cynical to expect that.