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There are depictions of cows and mention of amazon forest. Could this be about fast food industry ? Also need scales of damage for poultry, swine etc, not sensational articles about going from one extreme to the other. I don't eat much beef but do love steak twice a month, is it alot? I don't think so, mostly have chicken bc it is easier to prepare and it seems to be easier to digest.

at any rate i hope to see some scales for this sort of thing.

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Springman, as cited in the report did a lot of calculations around this. He ended up with the minimal requirement for the average earth citizen with one portion of red meat per week. Check his definition of a flexitarien diet.

Minimal requirement? Millions of vegetarians don't eat that "one portion of red meat per week" and do just fine.

Minimal in terms of were we need at least reduce too. = max one portion per week

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