31 ways to persuade your Web visitors to convert

Joanna Wiebe (bloggergirl) and I wrote The 30 Days of Persuasion about 18 months ago, so the screenshots may appear dated in some cases, but the principles are sound. We spent a lot of time writing it, but never really promoted it. The blog covers:

Authority: We look to experts to show us the way Commitment & Consistency: We want to act consistently with our commitments and values Contrast: We notice and decide by the differences between two things, not absolute measures Engagement & Emotion: We want to interact with things that make us feel Likeability: The more we like people (and companies), the more we want to say yes to them Reciprocity: We feel obligated to return favours performed for us Scarcity: The less available something is, the more we want it Social Proof: We look to what others do to guide our own decisions and behavior Trust: Show your character and competence to help people feel confident in choosing to work with you

We were originally planning to turn the blog into a free e-book, but I gave up after trying a bunch of sub-optimal plug-ins for turning Wordpress blogs into PDFs.

Hope you find some inspiration in there to test out on your own sites and applications.

Just so you won't have to click through the calendar, the actual 30 Days of Persuasion series begins here: http://persuasiveweb.wordpress.com/2009/06/02/