Unfortunately, there's no guarantee those favourable conditions persist. So despite not being evil, Google is suspect just due to it's size.
And even though Google has been actively good in many of the things it does (Summer of Code, their work with non-profits, Alphabet's various moonshot projects in the environmental or medical space), Apple has lately been giving them a run for their money in being actively and creatively a force for good in its core business, especially around privacy. It's not really something has the right to demand from them, but it does seem like they should have the potential to surprise us on occasion with technology aimed to solve the myriad problems societies are experiencing with the rising role of the web. A high-performant, hassle-free and verifiable alternative to TOR, say. Or a new paradigm that mends the growing conflict between advertisers and users, similarly to what Apple is doing with it's pseudonymous targeting scheme.