Major cinema chains in Australia went one step further and would actively block your payment from going through if they detected you were using a moviepass like product.
After becoming frustrated with my payments being rejected I reached out to one of the cinemas. I explained to the likely overworked support worker that they were essentially both turning down free money and being hostile to me personally as a customer by refusing my payment method. As I should've known the support was powerless to do anything but repeat "we are not associated with product x".
Suffice to say I no longer offer unsolicited advice to theatre chains.