Are theaters even breaking even on screenings? From what I understood the economics are based on the value added services AKA the food crap as well as merch for the larger box office hits.

I think the idea behind movie pass was basically the same economics as behind a gym as long as most people don’t take the full advantage of their membership and are tied to a contract they’ll make money if everyone does it’s a different ball game.

The problem with movie pass is that their model is too easy to replicate by the theater chains and cut them off, i really don’t understand why they got VC funding even if they could scale to the point of making a profit this model simply can’t be easily protected against competitors especially when the competitors are part of your service supply chain.