I think generally though, a very very vocal minority make a ton of noise about privacy.
Look at adblock. If you were a newcomer to the net and just read comments here or at reddit, you'd assume everyone uses it. But the figure is more like 1 or 2% at most have adblock or similar installed.
There's this big elitist movement that supposes that only idiots click on adverts, that they only click because they're confused, that adverts are all bad and irritating. But there's no real evidence to back that up.
Nearly everyone clicks on adverts. Nearly everyone buys stuff as a result. Consumers find stuff via adverts, Sellers sell stuff via adverts. They work.
I appreciate what you're trying to do though, and hope it does pay off for you, the time is right for some google competition.
I'd be satisfied I'm wrong if adblock usage jumped to 50%+ or if more than a few thousand people used Tor or whatever the usual figure is (extremely low).