"We are committed to providing you meaningful privacy choices" -> "We are committed to selling your data if you let us"
I hate this sort of pseudo-friendly weasel-wording that's getting increasingly popular these days.
I hate this sort of pseudo-friendly weasel-wording that's getting increasingly popular these days.
"We are sorry to hear that you do not want FREE two day shipping."
It really agitates me. I wish it didn't bother me so much but it cuts pretty deep sometimes.
I mostly find it ridiculous. Reminds me of stock phrases used by grubby bureaucrats asking for a bribe. But then just about everything about Amazon (and related automate-everything customer service shops) reminds me of the worst sorts of governmental dysfunction. If what you want is what they want or they have some reason to care about you, things are great. Otherwise, you don't even get indifference; you're literally arguing with a machine.
Product Manager: And don't forget to add the word free into the copy
Marketer: Make sure you A/B test bold text on some part of the sentence
Copywriter: Preface it with "We are sorry to hear" instead of the simpler "Don't want?" to give it more emotional appeal
Jeff B: Take a deep breath and just imagine what won't change in the next 20 years... OK, f all that, just write whatever the f you need to write so we can sell more stuff
"We are committed to selling your data unless you tell us not to" (opt-out vs opt-in)