The Vegetarians Who Turned into Butchers

The only ones 'turning conventional meat industry on its head' are going to be researchers in private R&D turning up synthetic meat products from animal cultures or plant cultures. This article is silly, imo it reminds me of the hipster side of vegetarianism/veganism rather than the philosophical side; Convictions are a convenient aesthetic. Besides in the case of free-range, well that's out the window even faster because of climate change.