Another question about the design of the page: Does this kind of conversational / persona based pitch actually work to convert users? E.G. "Hi I'm Clara, my life's goal is... I struggle with..." "If you relate with Clara, try X now..."

At least for me the net emotional effect of the "For Desigers & Developers" section of the homepage was a strong impulse to bounce. (I'm in the target market.) Ultimately for the sake of research I clicked through to the ~/product page, where I found the diagrammatic graphics much more compelling.