It isn't world-changing in the US either, but a lot of people think it is because they aren't familiar with the vast credit card offerings in the US.
Credit card debt is definitely a thing in the US and it's nice that the Apple Card has some visualizations, but they also aren't unique to this card.
- Spending analysis tools: Most large US banks have this on their app or website.
- Cash back: a rather standard feature, and Apple's own rate isn't any better than other alternatives (Citi Double Cash for example). Quite a lot worse if you don't see yourself making most purchases with Apple Pay. Most online purchases will get the paltry 1% rate.
- You can actually get a better discount from Apple.com using other cards, believe it or not. Take the Chase Freedom Unlimited's 1.5% off everything, then add the 2 bonus points using the shopping browser cookie feature on the rewards website, so as long as you buy stuff online you're getting 3.5% off the Apple Store instead of 3%.
- Payment due dates always at the end of the month: Doesn't actually make any sort of a difference, usually due dates only change by a day or two at most.
- Due Date reminders: Email already accomplished this
- Real time fraud protection: Major US Bank cards already do this, usually via SMS or email
- Mapped transactions: I'm pretty sure some other banks do this but I will say it's somewhat helpful/innovative
- The fact that the Apple Card has no numbers or magnetic strip on it is something I consider a disadvantage. Yes, the USA is far behind on going 100% chip and contactless. However, US customers aren't liable for any fraud over $50 and most card issuers make that dollar amount zero.
Edit: I'm noticing that the Apple Card does allow a semi-permanent number to be generated, which does require you to have your phone around to look at it, it seems.
I don't care if someone steals my credit card number. That's not my problem. It's my bank's problem.
Not being able to use a credit card at a particular merchant because their point of sale system only has a card swiper is a problem to me. (Edit: Seems that Apple card has a magnetic strip. But if a merchant has to type in more info than the last 4 digits into their POS system you can't use an Apple Card).
I will say, in the US, the support for chip cards is now at nearly 100% and this year contactless has made major strides.