Honestly, I suspect the motivation is either the Chrome team is too big and people are bored and looking for changes to make, or someone is angling for a promotion and wants to make a very visible change so they can show "impact" when they put together their promotion packet.
There are lots of developers who like distinguishing these subtle topics. I can tell you in a larger enterprise deployment most of these changes will be welcomed (yes, people do still click on bogus URLs believe it or not - FAR more often than I would expect). Or think that the url amazon.lowprice.com is an amazon website in a search result.
Folks claiming google is hiding the owner of the website forget that the actual owner of the website is reflected by the END of the domain name, not the earlier parts. In some shared hosting situations this is confusing, but in the end whoever controls the end actually is in control.
How does hiding www help with that?
It seems to me that a decent scheme to make the domain-owner more visible would be to separate out the domain and display it separately from the entire URL, the way that Safari does.
I'm not a fan of Safari's changes, but at least its easy for me to see how they could improve security -- it's a decision with real benefits, and the only question is whether they outweigh the downsides.
But it's difficult for me to imagine a phishing scenario where hiding `www` will make things better. The only scenario I can think of (where `www` redirects to a different site) is made worse by hiding it from the URL.
Perhaps this distinction could be made more clear by switching to reverse domain name notation.
via.net -> google -> secure-payments / whatever/whatever.html
I mean, I'd hate it, but at least it puts the public suffix up front and centre^Wleft. And it doesn't hide and part of the URL from the user, it just mangles it (but in a way that arguably enhances the user's ability to understand WTF they're looking at).
Before the change: www.google.com
After the change: google.com
Before the change: google-secure-payments.google.via.net
After the change: google-secure-payments.google.via.net
Seems to me like the same trick is available.Now do it like Firefox:
Grey: www
Black google.com
Grey: google-secure-payments.google
Black: via.net
Warning: Check the black portion of the URL and make sure it's the right one!We've seen their influence on Chrome in the past by their devs lying about performance as justification for crippling adblocking in extensions.
Joking, but surely it's in Google's interest for the omnibar to just be a keyword search tool. Plebes don't need to know about urls.
Curious what Apple's position is.