Seeing lots criticism in the comments, similar to the kind that Uber faced when they were a private black cab app — "Yet another startup to serve rich startup folk" etc.

I don't think it's entirely warranted here.

"Equity compensation" as a whole definitely seems like a large market (there are many many many billions of $$$ tied up in employee equity), and becoming the go-to experts on everything to do with equity compensation seems like a solid foundation for building financial services + products on top. I'm sure this can eventually extend outside of the SV ecosystem, and probably extend outside of "equity compensation" too.

Congrats on the launch, guys! Look forward to seeing where this goes :)