They are definitely in the need of extra cash from smallsat market.
[0] https://en.wikipedia.org/wiki/Starlink_(satellite_constellat...
it sounds like they're essentially selling the opportunity to take the place of a starlink satellite in any given launch. if the customer cancels, no big deal - they'll just send the originally scheduled starlink satellite.
[1] https://en.wikipedia.org/wiki/EELV_Secondary_Payload_Adapter
[2] http://www.planetary.org/multimedia/space-images/spacecraft/...