Ergo, merely by selling to the market and interacting with it, companies make political choices.
These choices may be more or less obvious, but they're always there. The apolitical company is a myth.
Note: I am using political in the greater, rather than "red vs blue" sense.
I don't buy bog roll as a political decision, I buy it so I can wipe my arse.
Beyond that, to use the same analogy, one brand might be dump their bleaching agents in the ocean.
It's up to the companies if they want to trumpet their behavior loudly or say nothing about it. And it's up to consumers if they care about whatever type of behavior is involved.
This logic as previously stated is a horrible mind worm that infests everything and ruins a great many things that are just useful (razor blades) or fun (video games).
Politics is a set of power games done by people we call politicians and promoted by their activists. It has nothing to do with right and wrong.
Without politicians, politics would still exist.