If i am going to pay to read an article, then there better be no tracking cookies, no sharing with 3rd parties and no ads on the page of the article i am reading. If not i might as well read the same content on another site.
Presumably you're running an adblocker - so what does it matter?
I highly doubt my adblocker is 100% effective. There's also the common decency of being respectful to your customer. Why should I support a company who treats me like a resource to be extracted?