This is not an alternative ethics (if indeed this is an ethics instead of a system of legal ownership), it is the _dominant_ ethics.
>they are contracts between an author and publisher, transferring specific and limited rights (not ownership). Publishers can be forced to pay the author royalties, not out of utilitarian reasons, but because they voluntarily agreed to such terms (the author having natural leverage, e.g. she can refuse to disclose his ideas).
Except in a market where ideas are not scarce and the publishing _is_ success, the creatives are exploited and their so-called property rights a joke.
We all understand the _theory_ behind your 'natural property,' the ownership of something you create. We just don't agree with it anymore, because in many cases it has failed and in the future it will not be relevant.
>Did you have that thought, or did the social collective assign it to you?
Missed it. He's pointing out the semi-fictional nature of idea ownership, not claiming originality for his ideas.