> even at say a low number of prints.
at some point the smaller the print run the less economical it becomes to print. The litho plates and other press setup costs will become a higher and higher proportion of the cost of each copy.
at some point the smaller the print run the less economical it becomes to print. The litho plates and other press setup costs will become a higher and higher proportion of the cost of each copy.
OTOH, this is a marketing operation, not really an editorial one - Microsoft doesn't expect to make money out of it.