On one hand it's horrible that Brazil and other 3rd world countries don't stop the jungle destruction, but on the other they're just doing what Europe has already done to it's own forests, so what gives us the right to moralize... very sad situation... my view is that really the West is the one that can stop it, by investing and insisting on green industries, and not doing any business with those that endanger rain forests. It's all about the money in the end, so if Brazil (and people in power) can make a lot more money from preserving rainforest than from cutting them, then lots of people in power will be incentivized to protect them. Otherwise, as any politicians, they'll try to please their voters and sponsors first.