For someone who doesn't want to be painted in broad strokes, it seems like a very broad brush to paint non-Googlers with.
And then, of course, nobody said you're part of those masses anyway. Maybe you're not. Do you enjoy Google product X as other hundreds of million do? Then you're part of the mass that enjoys it. Otherwise you are part of the mass that doesn't.
People do sometimes seem to forget this! - so it's good to have a reminder.