This is the amount of research people do before buying something they'll stare at for 4h per day for the next 5 years... Never mind that the native framerate of the panel is only 60Hz.
This is why we get Vivid HDR mode ("Torch mode") and motion smoothing enabled by default.
I'm more complaining about the automatic 24->60 (or 120 or 240) conversion that's enabled by default on a lot of new TVs. I'm not at all opposed to higher frame rate video, I like it. I've just never watched something on a TV where the 24->60 conversion didn't look significantly worse to me than playback at the native frame rate.
Maybe my unconscious assumption is that people's preferences about the ideal frame rate can change over the years, but that reinterpolating the video to a different frame rate will always look worse than native, regardless of the source and destination frame rates. Maybe this isn't true, but that is my assumption.