Turned off the "feature" as soon as Tv was on. Have been advising friends and adjusting their expensive oled TV's as well. In every case they were grateful for me "fixing" their TVs which only took a few minutes.
People just don't want to muddle around in the settings. And here lies the problem. It would be great if manufacturers would open up their interface settings to be influenced more easily by mediaplayers or settup boxes. Those in turn, could have a ruleset: if 24p, then disable motion blur if else enable motion blur. If sports enable motion blur. And so on.
It's not even limited to motion blur, I have low light and normal light profiles I'd like to have changed automatically based on the actual light in my room.